CPA Marketing — pay for actions, not for clicks
With Cost-Per-Action campaigns you define the exact action you want — a registration, an install, a lead, a survey completion — and pay a fixed amount each time it genuinely happens. The platform verifies every conversion server-side before a single taka is recorded.
What is CPA marketing?
CPA (Cost Per Action) marketing pays promoters for a completed action instead of a sale. App installs, newsletter sign-ups, account registrations, form submissions, trial activations — anything measurable can become a CPA campaign with a fixed payout per verified action.
A Promote gives each campaign a conversion endpoint (server-to-server API) plus postback support, so your app, funnel or landing page can report conversions directly — the platform deduplicates, rate-limits and validates them before crediting promoters.
How CPA marketing works here
Five steps from offer to verified, paid actions.
Define the action & payout
Create a CPA offer, describe exactly what counts as a conversion and set the fixed amount you pay for it.
Promoters pick up the offer
Promoters join the offer (instantly or after approval) and receive their unique CPA tracking link or postback instructions.
They drive the action
Promoters share the link across their channels; every click is recorded server-side and attributed to the promoter.
Conversion reported & verified
Your system calls the conversion API (or the user completes the tracked flow) — the platform checks duplicates, rate limits and the attribution window.
Payout recorded
Valid conversions create conversion records and promoter earnings automatically — reversed or invalid ones never pay.
Built-in CPA features
The tooling of a professional CPA network, self-hosted.
Conversion API
Server-to-server endpoints with signed requests, idempotency keys and per-campaign ownership checks.
Rate limiting
Per-campaign conversion limits stop burst spam before it pollutes your statistics.
Duplicate suppression
Unique idempotency keys mean the same conversion can never be counted twice, even if your system retries.
Fraud review queue
Suspicious patterns are flagged for manual review — you approve or reject with one click.
Who is it for?
For businesses
App developers, SaaS products, lead-generation teams and agencies that need registrations, installs or qualified leads — and want to pay a known fixed price per result.
For promoters
Promoters who can drive specific actions — communities, coupon pages, app reviewers, media buyers. Fixed payouts per action make earnings predictable and easy to scale.
CPA marketing FAQ
What kinds of actions can I pay for?
Anything your system can report: registrations, installs, form fills, subscriptions, trial activations and more. You define the action in the offer description and report it via the conversion API.
How are conversions verified?
Every conversion arrives through a signed server-to-server call with an idempotency key. The platform checks campaign ownership, rate limits, duplicates and the attribution window before recording it.
Can I cap how much I spend?
Yes — campaigns support conversion caps and budget limits, and they stop automatically when the cap is reached. You are never billed beyond what you configured.
Launch your CPA offer today
Define the action, set the payout and collect verified conversions.
Explore the other engines